
I retitled this post several times before finally settling on “15 Minutes.” I also considered, “Burning Bright,” and “Here, There and Everywhere.” What to say to capture the moment of Rio Garza’s presence in the homoerotic wrestling world? From webcam boy to performer for every other wrestling company on the planet, Rio’s certainly come a long way.

I’m frequently chastised for overanalyzing the homoerotic wrestling industry. I don’t mind being chastised, though (throw in some bodyscissors and I quite enjoy it, in fact), so I’m going to arm-chair theorize with all due humility to those who actually produce homoerotic wrestling and perform as wrestlers (for whom I have nothing but respect). I think sweet, sexy, Latin heartthrob Rio Garza is presently significantly overexposed. After appearing in a head-to-head beatdown at the hands of Aryx Quinn last October for BG East, in April, he was the centerpiece of Can-Am’s Arena 3, getting double-teamed by a couple of Can-Am regulars before reprising his BGE 1-on-1 with Aryx.

July 2 of this year, Can-Am began releasing stills in their MAX forum of Rocking Rio, featuring Jobe Zander beating Rio this way and that on the mats. Not more than a day earlier, BGE began sales of The Breaking Point, with Jobe working over Rio’s crotch in the ring for their “sexier” chapter. It doesn’t appear you can pick up a DVD of Rocking Rio yet, but MAX subscribers can watch the first 3, 6-minute or so segments of the match in serial form.
Just 7 days ago, BGE posted a mid-summer between-catalog release of Rio in a forced to flex Undergear 16 tussle on the mats with the remarkable talents of Reese Wells. You may recall that these same two wrestlers met under different names just past January, battling in the ring as Ray Martinez and Brody Hancock for RockHardWrestling.

July 2, the same day that Rocking Rio pics were released on Can-Am Max, Can-Am also released preview pics of Hollywood Fight Club 3, again mixing up Rio with Jobe, Aryx, a handful of the usual Can-Am suspects, and a surprise Can-Am debut for BGE (and Thunder’s Arena) veteran Christopher Bruce.

In short, everywhere I turn I bump into another wrestling product with Rio, frequently pitted against the exact same wrestlers. From a complete outsider’s perspective, it appears to me that both Can-Am and BG East seem to hire their performers and film them in several matches in short order. BG East appears to then pace their releases, tantalizing fans with taste after taste over the period of months or a year. Can-Am’s strategy seems frequently to be to pump out multiple products with the same constellation of performers, saturating the market for the flavor of the month (see also Rusty Stevens, David Taylor, etc). I’m sure either strategy sells products. I don’t really think it’s a problem to see wrestlers working for competing operations (not at all, actually). What does seem to me to be a problem is when competing operations pump out the same wrestlers competing with the same opponents and releasing multiple products basically at the same time. Case in point: Rio Garza. For major Rio fans, this is probably hog heaven. Personally, I’m overdosing on Rio. There isn’t much opportunity for character or skill development when all his performances hit the market simultaneously. It’s just a Rio smorgasbord, well-suited to gluttons but perhaps not as pitched for wrestling kinksters more broadly. It’s like when Tommy Lee Jones was appearing in every third major movie to come out in 1993 and 1994 (stay with me on this analogy): sure, he’s an incredible actor, but when he’s everywhere in everything, what’s remarkable about his talent doesn’t seem so special.
Anyway, my very humble opinion is that Rio Garza is overexposed and in danger of burning out his market power. More troubling is the sense that competing wrestling companies are intentionally diluting the market by pumping out identical pairings at the same time. Suddenly, it’s as if there are only a half a dozen talented, beautiful homoerotic wrestlers to choose from. I vote for a multitude of wrestling operations to produce a variety of products featuring a diversity of beautiful and talented men. I also vote (with my dollars) for pacing, character and skill development, and more ring action… but that’s just my taste.