Giving it “a shot” has continued with some frequency since that first match I wrote. With each new copy I generate, I feel a profound humility. I’m not just being modest. While I’ve received affirmation of my writing skills from many different corners of my life, I grapple with deep down feelings of inadequacy each and every time I write marketing materials. Happily, BG East edits my text to smooth out the rough edges, accentuate the particular appeal of each match, and correct my grammar and spelling. Despite my moments of anxiety, I’ve never had text returned to me as unworthy. When it’s polished and published, I inevitably assess the final product better than I thought it was when it was fresh on the page. As of very recently, I’ve continued to be invited to participate in generating copy for BG East new releases. And each time, I think carefully, gauging the distance between my investment as a homoerotic wrestling consumer and the blood, sweat and tears (I like the tears… more tears in homoerotic wrestling, please!) that go into the painstaking work of producing hot, hard, high quality wrestling.
I haven’t talked about it much, but it’s not exactly a secret that I’ve occasionally been invited to write text for new releases on the BG East website. I’ve felt incredibly privileged to be given the opportunity to contribute a small piece to the industry that has inspired, provoked, and aroused me for so long. I had to think about it carefully the first time I was asked, though. My primary relationship to homoerotic wrestling is as a consumer and fan. I have incredible respect for the hard working hunks in front of and behind the camera making this business fly, but I’m very conscious of the fact that my investment in each new release is very different from those who climb into the ring, slam one another down to the mat, or busily work the booking, payroll, production and delivery of the wrestling entertainment that shows up like magic in my mailbox. I wrestled (metaphorically) with feelings of insecurity, concerned that my text might not do justice to the intimate athleticism, artistry, and livelihoods wrapped up in each match. In the end, I conceded to “give it a shot,” seeing whether I could bridge the distance between my wrestling fantasy consumption and my relatively mechanical skills in stringing together words and metaphors (you know how I love my metaphors), and manage to contribute materially to the production of homoerotic wrestling.
Aside from what it is I’ve been able to contribute to the homoerotic wrestling industry, writing copy for the BG East website has also had an impact on me. I sweat out every dot and tittle, so whenever I’m handed a new release to write, everything else (blog posts, my original homoerotic wrestling fiction, my “real life” work) gets sidelined for a while. However, it’s also afforded me the opportunity to review some truly awesome wrestling matches before almost anyone else has, and it’s introduced me to some incredibly skilled and arousing wrestlers who might not have otherwise caught my eye and commanded my attention. It’s also sensitized me (even more than I was already) to the hot copy that other authors write for homoerotic wrestling marketing materials, and I’m certain that it’s made me a better writer (every time I share text under any circumstances, I learn more about the art). I’ve been delighted to virtually meet a few of the creative minds behind the scenes, who, I am delighted to report, have been remarkably gracious and generous to work with.
I consider myself as someone still trying this gig out. I continue to think carefully about what I’m able to contribute and how writing marketing copy impacts my enjoyment of my homoerotic wrestling fantasies. Perhaps the time will come when the invitations to write stop coming my way. Maybe I’ll hit the wall someday, and decide that I just don’t have it in me to write marketing text any longer. But for now, when the invitations come my way, I still experience a thrill that I may have something worthwhile to offer, that my words might be of value to the industry from which I receive so much pleasure. I suspect that the next time I’m asked, I’ll probably feel that familiar wave of excitement laced with pangs of insecurity, and I’ll say once again, “Sure, I’ll give it a shot.”