The Sears Christmas catalog would arrive, and I’d spend countless hours combing through the pages of the toys (and underwear) advertisements, my imagination filled with anticipated delights. I’d make a list for Santa, then comb over the pages again and revise my priorities, guess at the optimal constellation of gifts to produce the maximum pleasure. There was something intoxicating about coveting toys and then coveting the underwear models, back and forth.

That’s the next closest thing to a new BG East catalog. Like Friday’s release of 101. Every page makes my blood pump harder, so much anticipated pleasure. Just the anticipation, the tease of a handful of words and accompanying provocative photos, is such a delight!  After the mouthwatering taste, but before the full on consummation, there’s such a sweet spot right here, right now.  I cannot wait to consume the promises, but then again, the wait is so, so sweet!